Case Studies

#1: Zero To Mastery (ZTM)

In January 2022, ZTM hired me as a content writer and editor. I’m responsible for helping ZTM instructors write blog posts. I’ve also written a number of blog posts for ZTM about SEO.

The total number of keywords zerotomastery.io ranks for on Google has increased by 640% since August ‘21 (15,267 in March ‘23 vs 2,062 in August ‘21.) August ‘21 was when I first started working with ZTM on their SEO strategy.

And according to Semrush, the number of keywords ranking in the top 3 positions of Google US search results has increased by 472% (206 vs 36).

This has translated into organic traffic increasing by 308.26% in the same period. (8,357 visits in March ‘23 vs 2,047 visits in August ‘21.)

Here’s an example of how this traffic increases translates into revenue:

• Blog post published in May 2022: Getting Started With Animations For Angular: Fade + FadeSlide

• Clicks in 2022: 3,543

• The conversion rate of visitors into paying students: 0.68% (and rising)

• Blended LTV: $177.34 (and rising)

• Total value of blog post: 3,543 * 0.0068 * 177.34 = $4,272.55 each year

#2: Gun.io

In February 2023, I joined Gun.io as their SEO Content Writer.

The team’s goal is simple: They want to rank for their target keywords on the first page of Google US search results and be found by employers looking to hire web developers.

Given how competitive the world of hiring web developers is, I’ve devised an SEO content strategy focusing on targeting niche, high-converting keywords.

For example, rather than target keywords like “hire javascript developer” (which are extremely competitive), we’re targeting keywords like “hire dedicated javascript developer”.

These more niche keywords typically have a lower search volume than broader keywords like hire javascript developer, but when people search for these more niche keywords (and they then click on our site), they’re more likely to take action and convert into customers.

Since writing a number of blog posts about programming languages, we’re now ranking on page 1 of Google US search results for a number of our target keywords, including “hire dedicated javascript developer” (position #1).

Also, traffic to the site through organic search is up 23% (4.3K visits in Jan ‘23 vs 5.3K visits in March ‘23)

Humphrey Yang | Finance YouTuber with 1.2M+ subscribers

"Scott wrote a script for me for my new YouTube channel, and I absolutely loved his work ethic, attention to detail, and the questions he asked when drafting the script.

"I would work with him again. He was a pleasure to be around!"

Isabella Hoesch | Founder of Codum

"Scott is a master of his craft! When I reached out to see if he could write blog content for Codum's website, I wasn't sure what to expect. No need to worry, though. After agreeing on a proposal, he wrote engaging content for our website.

"A few months later, Codum is now ranking in position #1 on Google UK search results for two of our target keywords!

"Scott's a pleasure to work with, extremely reliable, and a great communicator. I would highly recommend him to any business :)"