I’ve spotted a trend.
It’s been brewing for years.
A growing number of people long for a quiet, boring life.
- My post about “my quiet life” went viral
- Darius’s copycat post went viral
- Akta’s video about “choosing a boring life” performed better than most of her recent videos
Why?
I guess the world seems more complex and fractured than ever now.
AI. Social media. Climate crisis. Authoritarian regimes.
There’s a lot of scary sh*t going down.
So we somewhat naively believe turning the dial back 30 years will make things better.
Maybe it would. Maybe it wouldn’t.
I don’t know.
It’s just a trend worth noticing.
I suspect it’s only going to keep growing.